This Isn’t Self-Care. This Is Self-Rescue.
Bold coaching for women who are done burning out for everyone but themselves.

Have we met?
I'M DAWN, A FORMER HUSTLE JUNKIE
A no-fluff business mentor and identity coach for women ready to stop juggling and struggling. After building multiple six-figure businesses and nearly burning out in the process, she burned the hustle to the ground and rebuilt a life rooted in self-worth, clarity, and bold-ass boundaries. Now she teaches women how to get unstuck, reclaim their voice, and create lives that feel as good on the inside as they look on the outside.
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Deep Healing. Real Tools. Lasting Change.
I don’t believe in burnout as a badge of honor. I believe in building bold lives that feel as good on the inside as they look on the outside. My courses are created for the woman who’s done chasing hustle and is ready to root into self-worth, clarity, and unshakable identity. This isn’t surface-level self-care or fluff-filled motivation—it’s deep, lasting transformation with real tools you can use. I combine mindset work, nervous system regulation, and strategy to help you shift out of survival mode and into your power, purpose, and peace.

Free Gift for the Woman Who's Ready to Put Herself Back on the List
You’ve poured into everyone else—now it’s your turn.
Grab your free Self-Care Tracker + Peace First Planner Bundle designed to help you reconnect, recharge, and realign with the version of you that doesn’t settle.

Trade Burnout for Balance
The Hustle Hangover Cure is a soft-powered, high-impact guidebook course to help you ditch the chaos, heal your patterns, and build a life that feels as good as it looks.
THE LOVE OF OUR CUSTOMERS
See what our satisfied customers are saying about their experience with our digital products. Your feedback helps us improve and innovate!
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It felt like someone finally saw me. This reset reminded me I get to create success on my terms.
TASHA B
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This isn’t hustle culture repackaged. It’s a new way to lead—softer, calmer, and actually more effective.
JADE
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I used to equate success with stress. Now, I wake up excited, aligned, and clear. The Hustle Hangover Cure gave me my spark back.
ELENA